From Our Founder, Laticia Rolle: The Power of Resilience and Our New Chapter

Hey Beautiful!

Today feels like a powerful moment — one rooted deeply in resilience, growth, and unapologetic authenticity. When I started Tress Hats, it was born out of a personal need: a hat that honored my curls, my texture, and my identity without compromise. But what began as a solution for my hair quickly blossomed into a movement, a collective of bold, brilliant women who refuse to settle.

Resilience is the heartbeat of Tress. It’s the force that carries us through challenges — from the frustrations of finding hats that actually fit textured hair, to navigating the ups and downs of entrepreneurship and life itself. Every coil, curl, and wave we celebrate is a symbol of strength, a testament to how far we’ve come and the limitless heights ahead.

Today, I’m beyond excited to share that Tress Hats is evolving — rebranding with new energy, fresh styles, and an even stronger commitment to YOU. This isn’t just a facelift; it’s a mission. We are expanding our vision to be more than hats. We are a lifestyle of empowerment, wellness, and community. The new Tress is a blend of luxury, function, and that fearless spirit that makes you, you.

Our updated styles are designed with intention — satin-lined, ponytail-ready, and crafted to move seamlessly with your life. Whether you’re out conquering your day or relaxing in your well-deserved rest, Tress is here to remind you of your magic.

To our incredible community — The Tress Collective — this new chapter is for you. You inspire me every day with your resilience, your stories, and your unshakable spirit. Let’s keep rising, supporting, and showing the world that true beauty thrives in unity and self-love.

Here’s a mantra to carry with you as we move forward together:

“I am resilient. I am radiant. I am rooted in strength and love. My crown is unbreakable, and my spirit unstoppable.”

Thank you for being part of this journey. This is just the beginning — and I can’t wait to see where we go next.

With all my love and power,
Laticia Rolle
Founder, Tress Hats